"It's not just about pixel count," said Larry Thorpe, then National Marketing Director for Canon's Broadcast & Communications division, at the launch press event. "A 4K camera without a 4K lens is a sports car on flat tires. The UHDgc series ensures that every photon that hits the sensor is worthy of the UHD transmission path."
It was a sunny day in April 2022 when Canon Inc. announced the latest additions to its lineup of professional broadcast lenses. The company introduced a new series of 2/3-inch portable zoom lenses, designed specifically for 4K UHD broadcast cameras. These lenses, part of Canon's UHDGC series, promised to deliver exceptional image quality, versatility, and convenience for broadcast professionals. "It's not just about pixel count," said Larry
For nearly two decades, broadcast television lived in the 1080i era. But by mid-2015, the industry was at a tipping point. 4K Ultra HD was no longer a futuristic concept for nature documentaries; major broadcasters and live production houses were demanding a pipeline to future-proof their electronic news gathering (ENG) and field production workflows. announced the latest additions to its lineup of
