– the large European online travel agency (OTA) that operates brands like eDreams, GO Voyages, Opodo, and Travellink. Their internal tech or development teams are sometimes informally referred to as the “factory” (e.g., their engineering hub in Barcelona).

Critics, however, point to the factory’s growing pains. Customer complaints about hidden fees, difficult cancellations, and aggressive upselling suggest that optimizing for subscription metrics can degrade user experience. Moreover, reliance on third-party inventory makes the factory vulnerable to supplier disputes or API changes. Still, eDreams has demonstrated resilience, posting record profits in 2024 as travel rebounded post-pandemic.

: They operate through specialized brands like Ekkotime, which focuses on business management software and modernizing legacy information systems.