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Marcus rubbed his temples. He was the founder of Apex Gear , a startup selling eco-friendly hiking packs. He had thirty thousand dollars left in the bank, a warehouse full of inventory, and zero sales. He didn't need an identity; he needed a logo that didn't look like it was drawn in MS Paint so he could launch his website tomorrow .

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"We didn't," Marcus said, a small smile touching his lips. "We went with speed." Marcus rubbed his temples