First, the company finally admitted that password-sharing (estimated to affect over 100 million non-paying households) is a problem. After years of famously tweeting that "Love is sharing a password," Netflix is now charging extra for "sub accounts" in Latin America and Europe, with a global rollout imminent.
Here is the bull case for Netflix: They have a moat. netflix free fall
The reasons cited were familiar: inflation squeezing household budgets, the war in Ukraine (which led to the suspension of service in Russia), and intense competition from Disney+, HBO Max, Amazon, and Apple. Welcome to the new normal
The party is over, but the hangover is manageable. Expect fewer expensive "greenlit everything" projects, more ads, and a stern letter about your cousin using your login. Welcome to the new normal. and intense competition from Disney+
As the subscriber losses mounted, Netflix's leadership team was forced to confront the reality of its situation. Co-CEO Reed Hastings, who had been instrumental in building the company into a streaming powerhouse, was under pressure to turn things around.