Wilkins Marketing Strategy Session -
Furthermore, the session must establish Key Performance Indicators (KPIs). Success cannot be measured by vague feelings of "brand awareness" but by specific metrics: a 20% increase in web traffic, a 5% conversion rate from email campaigns, or a specific number of qualified leads per month. By setting these KPIs during the strategy session, Wilkins creates accountability. It ensures that six months down the line, the team can reconvene and objectively assess whether the strategy worked or if it needs to be scrapped.
The smell of stale coffee and fresh marker ink hangs in the air. On the whiteboard, a single phrase is circled in red: “Wilkins: Trusted. But not chosen.” wilkins marketing strategy session
“The factory guys aren’t on TikTok. But the Gen Z plumbers and the DIY renovators are . They don’t want ‘tough.’ They want ‘smart.’ They want a brand that doesn’t waste their time. The current packaging looks like a legal document.” It ensures that six months down the line,
Wilkins Headquarters, 12th Floor Strategy Room, 8:00 AM But not chosen
