: Regularly schedules films in their original language with Spanish subtitles, particularly for major international releases. 3. Current Programming Trends
The hardware is adequate but aging. The IMAX screen remains a key differentiator, but non-IMAX screens lack luxury seating (e.g., recliners) found in newer Yelmo locations like Yelmo Ideal (downtown). cines plenilunio yelmo
Note: Margins are tighter than downtown Yelmo locations due to high mall rent. : Regularly schedules films in their original language
: These oversized, plush chairs allow viewers to lean back almost completely, offering significantly more legroom and comfort than traditional cinema seating. The IMAX screen remains a key differentiator, but
| Item | Annual (€) | % of Revenue | |------|------------|---------------| | Ticket sales | 3,900,000 | 65% | | Concessions & merchandise | 2,100,000 | 35% | | | 6,000,000 | 100% | | Rent & common area fees (Plenilunio) | -1,200,000 | -20% | | Staff & payroll | -1,500,000 | -25% | | Film distribution fees | -1,400,000 | -23% | | Utilities & maintenance | -600,000 | -10% | | Marketing & loyalty program | -300,000 | -5% | | Estimated EBITDA | 1,000,000 | 16.7% margin |
: Situated in the Las Mercedes industrial park, near the Adolfo Suárez Madrid–Barajas Airport .