Moving from watching a screen to being inside the story.
The rise of the Anti-Hero was a reflection of post-9/11 American anxiety and the deconstruction of the "American Dream." The current shift toward wholesomeness reflects a collective desire for healing and safety. Entertainment trends are rarely about artistic innovation alone; they are barometers of the collective mental state.
: One of the fastest-growing segments, including Video Games and eSports.
To understand where we are today, we must look at how technology has democratized creativity and shifted the power from traditional gatekeepers to the global audience. 1. The Shift from Linear to On-Demand