If you haven’t heard this term yet, you aren't behind—but you are about to see it everywhere.
Historically, these operated in silos. Marketing handed off leads to Sales, and Sales handed off accounts to Customer Success. cs3 marketing
is the strategic integration of the "Third Dimension" of revenue—Customer Success—into the core marketing engine. It is the practice of treating post-sale engagement with the same rigor, data, and strategic intent as pre-sale acquisition. If you haven’t heard this term yet, you