Future research should explore the effectiveness of other types of ads on TikTok, such as conversion-focused ads or influencer marketing campaigns. Additionally, studies could investigate the impact of TikTok ads on consumer behavior, such as purchase intent or brand loyalty.
Brand Consideration Ads Tiktok (Browser AUTHENTIC)
Future research should explore the effectiveness of other types of ads on TikTok, such as conversion-focused ads or influencer marketing campaigns. Additionally, studies could investigate the impact of TikTok ads on consumer behavior, such as purchase intent or brand loyalty.