The book is structured into two main parts: understanding the concept and implementing it.
She hadn’t destroyed the old market; she had simply rendered it irrelevant to her success. She had opened a "Blue Ocean" not by bloodying the water, but by finding a new spring where no one else was looking. beyond disruption w. chan kim and renee a. mauborgne pdf
On that trail, the winner took all, but even the winner was exhausted, breathless, and standing on a precipice where the next disruptor was already waiting to push them off. It was a cycle of violence, a zero-sum game. The book is structured into two main parts: