A behavioral psychologist named Dr. Aris Thorne was studying the brand-new "Like" button on a fledgling platform called Facebook. He noticed a strange pattern. Users didn't just like things they enjoyed. They liked things after seeing that their friends liked them. And more powerfully, they liked things after seeing that a high-status user—a "local king" of their social graph—had liked them first.

Repeated violations lead to unrecoverable account deletion. 3. Damaged Engagement Analytics

Think about some of the most successful and inspiring people in the world. They're not perfect, but they're unapologetically themselves. Take Brené Brown, the renowned researcher and author who's built a career on the topic of vulnerability and authenticity. Or consider artists like Lady Gaga, who've built a brand on self-expression and individuality.