Account - How To Determine Seasonality In A New Sem

By following these steps, you'll be able to identify and account for seasonality in your SEM account, ensuring more effective campaign optimization and improved ROI.

Ignoring seasonality in a new account is a rookie mistake that leads to missed opportunities in peak months and wasted budget during valleys. Just because you don’t have two years of your own click-through rates doesn't mean you can’t predict the tides. how to determine seasonality in a new sem account

Your competitors likely have the historical data you lack. Analyzing their behavior can reveal their seasonal strategies. By following these steps, you'll be able to

Look at the "Ad History" or "Monthly Spend" charts of the top 3 competitors. By following these steps