The optimal strategy is to but encourage digital via small discounts (e.g., "5% off if you pay digital").
Digital paganism is characterized by:
The digital ube of paganism presents both opportunities and challenges: digital u eben pagan
The core thesis of Digital U is that marketing starts with the product. Pagan argues that most businesses fail because they try to sell something people don't actually want. The program spends a significant amount of time on "Empathy Mapping" —teaching students how to interview customers and identify the psychological triggers that cause them to buy. This is the strongest section of the course, teaching students to design products that essentially "sell themselves." The optimal strategy is to but encourage digital
Pagan leans heavily into behavioral psychology. The course dissects how to frame offers, how to use language to bypass skepticism, and how to structure pricing. It moves away from "selling" and toward "helping the customer make a decision." The program spends a significant amount of time