Often, new subscribers receive a one-time discount code (usually 10-15% off) just for joining the mailing list.
When the brand prepares to launch a new collection, older stock is often moved to a "Sale" section with deep discounts.
While not guaranteed, some shoppers find success by adding items to their cart while logged in and then leaving the site. Occasionally, brands will send a "We miss you" email a day later with a small discount code to encourage you to finish your purchase. Final Thoughts