Sempit - Masih

A qualitative analysis of 200 Instagram and Twitter (X) posts from 2023–2025 containing the phrase “masih sempit” or “sempit banget” , plus 15 semi-structured interviews with Indonesian workers aged 20–30 in Jakarta and Surabaya.

: Small business owners often face problems where their marketing reach is still narrow ("pemasaran yang masih sempit") and they lack diverse distribution channels. 2. Narrow Career & Internship Opportunities masih sempit