The collection is built on the principle of "Embracing the Power of the Sun". Rather than viewing sunlight solely as a threat, Helios Natura focuses on providing the skin with the tools it needs to thrive in solar environments. The brand philosophy emphasizes:
Helios Health & Beauty for broader wellness and natural skincare ranges. eXnatura for advanced infra-aging protective products. Our Brands - Helios Health & Beauty helios natura collection
The creative director, Alessandra Vieri, spent six months in diverse biomes—Mediterranean maquis, Alpine meadows, and Sardinian wetlands—to harvest visual and tactile references. Sketchbooks from these trips reveal recurring motifs: the delicate geometry of leaf veins, the iridescence of dragonfly wings, and the warm gradients of sunrise over the sea. The field research informed not only the visual vocabulary but also the choice of fibers and dyes, many of which were sourced directly from these locales. The collection is built on the principle of
| Product | Size | Price | Positioning | | :--- | :--- | :--- | :--- | | Morning Light Dew | 150 ml | $38 | Entry (Affordable Luxe) | | Solis Aureus Serum | 30 ml | $72 | Hero (High ROI) | | HelioShield SPF 45 | 50 ml | $45 | Essential | | Nyx Night Gelee | 50 ml | $68 | Prestige | | Solaris Corpus Oil | 120 ml | $52 | Lifestyle | | (All 5) | – | $245 (Retail $275) | Gift / Obsessive | eXnatura for advanced infra-aging protective products