Helloladyboy Sonae -
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| Element | Detail | |--------|--------| | | HelloLadyBoy × Sonae | | Launch Date | 15 Mar 2024 | | Key Markets | Portugal (national), UK (online), Spain (future) | | Product Range | 12 SKUs (tees, denim, sneakers, accessories) | | Price Range | €45 – €150 | | Sustainability | GOTS cotton, reclaimed denim, vegan leather, 30% recycled rubber | | Social Impact | 5% of sales → LGBTQ+ youth mental‑health funds | | Units Produced | 32,000 | | Units Sold (first month) | 27,000 (84% sell‑through) | | Revenue (first month) | €2.1 M | | Media Coverage | Vogue PT, Dazed, Guardian, The Fashion Futures podcast | | Future Plans | Autumn 2024 capsule; possible Iberian expansion; joint‑venture studio. | helloladyboy sonae
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