The company expected sales of $62 million for 1987.
While the 1987 sale was about a publishing empire, the term "billboard" often brings to mind outdoor advertising. In that world, 1987 was equally transformative. It was the era when tobacco and alcohol manufacturers were the kings of the roadside , accounting for nearly 30% of all outdoor advertising revenue. billboard sold for $100 million 1987
Along with Billboard magazine, the sale included other specialty titles like Musician , American Artist , and the European weekly Music & Media . Business Impact The company expected sales of $62 million for 1987