Font | Filmotype Lucky

To build a competitive edge, Filmotype built a vast library of original, fashionable hand-lettered styles. They hired skilled lettering artists, including Ray Baker. Baker penned Filmotype Lucky in the early 1950s to capture the friendly, casual, and energetic spirit of mid-century American commerce.

To balance its whimsy, pair Filmotype Lucky with a clean, neutral sans-serif. Excellent companions include: filmotype lucky font

The letterforms are upright rather than overly slanted. The lowercase letters connect seamlessly, creating a fluid ribbon of text that doesn't feel mechanical. The terminals (the ends of the strokes) often end in a slight flourish, but never so much that it becomes illegible. To build a competitive edge, Filmotype built a

Filmotype Lucky was one of the company’s more playful offerings. Its name suggests a happy accident: the "lucky" nature of its slightly off-kilter rhythm. The font was resurrected and digitized in 2011 by for Filmotype (now a digital foundry), who carefully preserved the original source material’s authentic quirks. To balance its whimsy, pair Filmotype Lucky with