Choice Privileges Logo Jun 2026

The visual journey of the Choice Privileges brand has mirrored the company's broader "Move to Modern" initiative. Choice Privileges Press Kit - Media Center

That logo? It’s your ticket. ✨

The Choice Privileges logo is designed to communicate simplicity and accessibility, two core pillars of the loyalty program. choice privileges logo

The logotype is a clean, sans-serif font (such as Open Sans) that's customized to fit the icon. The text "Choice Privileges" is written in a curved line above the icon, creating a sense of continuity and flow between the two elements. The font is modern and approachable, conveying a sense of friendliness and approachability. The visual journey of the Choice Privileges brand