Gracie Mae Baexx !!link!! 〈DELUXE〉

Baexx’s career demonstrates what can be termed : a deliberate, fluid construction of identity that migrates across audio, visual, interactive, and spatial media. Unlike traditional “brand” strategies, Baexx’s persona is intentionally mutable, shifting with platform affordances and audience interventions. This aligns with Marwick’s (2015) concept of “performative self‑presentation” but pushes it further by embedding algorithmic responsiveness into the self’s very ontology.

This paper asks two central questions:

While Baexx exploits platform mechanics, the artist also embeds subversive elements: the use of “anonymous avatars,” the publication of a manifesto critiquing data extraction, and the “pay‑what‑you‑feel” model challenge conventional monetization. This duality reflects the described by Srnicek (2022) in his analysis of platform capitalism. gracie mae baexx