Log10 Meesho Jun 2026

During the COVID-19 pandemic, Meesho realized that many resellers were actually buying products for themselves. They pivoted to a direct B2C (Business-to-Consumer) model, allowing users to buy directly. This move exploded their user base. Today, they operate as a hybrid model—both a marketplace for direct buyers and a platform for resellers.

Meesho is a textbook case study of "Bottom of the Pyramid" economics working at scale. It proves that for the Indian mass market, price and accessibility often trump brand loyalty. log10 meesho

You can use this as a framework or draft for a research/business case paper. During the COVID-19 pandemic, Meesho realized that many