The marketing mix, also known as the four Ps, is a crucial concept in marketing management. The four Ps are:
Maya closed her presentation with a nod to the book’s famous closing thought: “Marketing is not a function; it is the entire organization’s purpose to create superior value for customers.” The board applauded, and Maya felt the thrill of a true marketer who had turned theory into triumph. marketing management kotler keller 15th edition link