To understand where we are today, we must look at how technology has democratized creativity and shifted the power from traditional gatekeepers to the global audience. 1. The Shift from Linear to On-Demand
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In the past, editors and studio executives decided what was "popular." Now, dictate the zeitgeist. Popular media is curated by AI that learns our preferences, creating a feedback loop of content. While this makes discovery easier, it also creates "filter bubbles," where we are primarily exposed to content that reinforces our existing interests and views. 4. Transmedia Storytelling and Global Franchises To understand where we are today, we must