Releases are now driven by . Look at 2018 , Kantara (dubbed), or Aavesham —these films collected more than many Bollywood "blockbusters" purely because of word-of-mouth (WOM). In Kerala, WOM spreads faster than a monsoon flood. If the second show gets good reviews, the midnight show sells out.
Let’s pull back the curtain on the fascinating, chaotic, and deeply emotional world of Mollywood releases.
Overall, Malayalam cinema continues to evolve, with filmmakers pushing the boundaries of storytelling and exploring new themes and genres.