Festive Season

| Risk Factor | Impact | Mitigation Strategy | | :--- | :--- | :--- | | | High | Diversify courier partners; communicate extended delivery times proactively. | | Deep Discounting by Rivals | Medium | Focus on Value-Added Services (warranty, installation) rather than price wars. | | Ad Fatigue | Medium | Rotate creative assets weekly; use retargeting judiciously to avoid annoying customers. |

The refers to the annual period of celebration typically spanning from late November or early December through early January. While it is most commonly associated with Christmas and New Year's Day, it is a global phenomenon encompassing various cultural and religious observances including Hanukkah and the Winter Solstice. The Meaning and Significance of the Festive Season festive season