Communication Management: Applying Theory To Real Cases Ebook _best_: Crisis

The text applies several critical theories to evaluate how organizations respond to "atypical situations," especially those of their own making:

This eBook provides a step-by-step framework for understanding, preparing for, and responding to organizational crises. It translates decades of communication research (Situational Crisis Communication Theory, Image Restoration Theory, Coombs’ SCCT model) into actionable strategies, then tests those strategies against —from the Tylenol tampering (1982) to the Boeing 737 MAX disasters, the Facebook-Cambridge Analytica scandal, and the United Airlines passenger dragging incident. The text applies several critical theories to evaluate