| Tool | Primary Focus | Best Used For | Complexity | | :--- | :--- | :--- | :--- | | | External/Macro | Long-term forecasting | Medium | | Five Forces | External/Industry | Industry profitability | Medium-High | | SWOT | Internal/External | Quick strategic snapshot | Low | | VRIO | Internal/Resources | Competitive advantage analysis | Medium | | Value Chain | Internal/Operations | Efficiency & Value creation | High | | Ansoff | Growth | Expansion planning | Low-Medium | | BCG Matrix | Portfolio | Resource allocation | Medium |
Example: A company like Coca-Cola might use Porter's Five Forces to analyze the soft drink industry. It might identify a moderate threat of new entrants, high bargaining power of suppliers (e.g., sugar and packaging), and strong competitive rivalry among existing competitors (e.g., PepsiCo). strategy analysis tools