Content analysis uncovered three consistent narrative strands:
While prior research has explored VR in retail (Jiang & Benbasat, 2022) and entertainment (Kim & Biocca, 2020), few studies have examined , especially those driven by influencer collaborations. Moreover, empirical evidence on how such initiatives affect consumer perception, purchase intent, and long‑term brand loyalty remains limited. bignaturals 23 05 27 emiri momota big tits vr