John Paul Dejoria Guest Shark Season 4 //top\\ Jun 2026

DeJoria famously lives by the motto: "Profit is the applause you get for taking care of your customers and your team." On the show, he often asked deeper questions. Instead of "What are your margins?", he’d ask, "How do you treat your first employee?" or "Why should a customer love you?"

DeJoria joined the panel of sharks, bringing a fresh perspective that focused on sustainability, social responsibility, and the "human" aspect of business. His investment philosophy differed from some sharks who focused strictly on the bottom line; DeJoria looked for longevity, mission, and the entrepreneur’s character. The Iconic "Tree T-Pee" Deal john paul dejoria guest shark season 4

in borrowed money, he teamed up with hairdresser Paul Mitchell to launch their salon haircare line. The iconic black-and-white packaging was chosen simply because they could not afford color printing. Today, it is a global beauty empire. DeJoria famously lives by the motto: "Profit is

DeJoria strongly believes that "corporations can and should change the world for the better". He has signed the Giving Pledge, promising to donate at least half of his wealth to charity. The Iconic "Tree T-Pee" Deal in borrowed money,