One of the biggest reasons for the Kuthira craze is the production value. There was a time when serials looked distinctly low-budget. Not anymore.

After escaping from prison or being presumed dead, Devaraj returns as Rudra (a new, fierce identity). He is no longer the gentle groomer. Now, he is a powerful, mysterious avenger. He systematically targets each member of the antagonist family, using his horse-like instincts: