Identifying And Analysing Competitors In Marketing Ppt Jun 2026

Slide 4: Types of Competitors

Businesses selling similar products to a different audience or different products that solve the same problem (e.g., a high-end restaurant vs. a fast-food chain). identifying and analysing competitors in marketing ppt

Visualizing Market Position

Three concentric circles. Direct in the center, Indirect surrounding it, Replacement on the outside. Slide 4: Types of Competitors Businesses selling similar