Cybex Russia |work| -

If you are a parent in Moscow or a luxury baby goods retailer in St. Petersburg, you know the name . For years, the German brand was the ultimate status symbol for Russian parents—the titanium stroller, the car seat with the linear side-impact protection, the sleek Gold and Platinum collections.

While the German branding was removed from Russian storefronts, the supply chain never truly died. Because Goodbaby is not subject to EU sanctions in the same way a pure German company is, the products keep flowing through intermediaries. Officially, Cybex says they have "ceased operations." Unofficially, Russian logistics firms have gotten very good at routing strollers through Tbilisi and Yerevan. cybex russia