Excel is the perfect playground for segmentation because of its accessibility. You don’t need to know Python or SQL to group your data effectively.
Data forecasting involves using historical data to predict future trends. Excel offers several tools and functions to forecast data, including:
If you prefer to read a PDF version of this guide, here are some resources:
“Their tools are down, sir. But the data isn’t.” She slid the printed PDF across the polished table. “This forecast is 95% accurate based on our historical error margin. And this segmentation shows we’re spending 60% of our marketing budget on Hibernating customers while ignoring At-Risk high-value ones.”
She almost laughed. Excel? In an age of AI? But desperation is a great teacher.
