Andresvasquezecheverria+bancolombia Direct

Utilizing Design Thinking , Vásquez and his team researched how people actually interact with money to create a "beta permanent" product that updates every 15 days.

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In traditional banking, the tech team builds what the business asks for. In the Vásquez Echeverria model, the operations team drives the business strategy. By leveraging data analytics and process automation, he has streamlined the bank’s internal machinery, reducing the "time-to-market" for new financial products from months to weeks. Utilizing Design Thinking , Vásquez and his team