Most cameras shoot in a "Standard" profile. It pumps up the contrast, boosts the saturation, and sharpens the image to make it look "good" right out of the camera. But for filmmakers, that is a nightmare.
(if still active):
Since the image is so flat, you usually start your color grading process by applying a LUT (Look Up Table). Technicolor provides a specific LUT with the download to correct the image back to a normal baseline, from which you can then create your "cinematic" look. cinestyle download
Community discussions on Facebook provide specific tuning for older bodies like the Canon 70D. 🛠️ How to Install on Your Canon Camera Most cameras shoot in a "Standard" profile
⚠️ Not compatible with mirrorless Canon R series (native) or non-Canon brands. Does not work on JPEG — you must shoot in . (if still active): Since the image is so