Will I Am Thatpower -
This might have sunk a lesser artist, but "This Is Love" acted as an anchor. Despite the leaks, the single dropped officially on May 14, 2012 (digitally) and June 3 (physically). It debuted at number one on the UK Singles Chart, becoming will.i.am's second solo number one in Britain (following "This Is Love").
However, the core thesis comes in the chorus. It wasn’t about a romantic partner; it was about the music itself. will.i.am was declaring that the "beat" was the universal language. In interviews surrounding the release, he framed the song as an anthem for the "new generation" that didn't see color or borders, only the vibration of the bass. will i am thatpower
Here’s a short, engaging text covering “will.i.am that power” — the song, its meaning, and its impact: This might have sunk a lesser artist, but
The song was performed live at the 2013 Super Bowl XLVII halftime show, which featured a medley of songs by Beyoncé, who was the main performer. The performance of "That Power" featured will.i.am and Justin Bieber joining Beyoncé on stage for a high-energy performance. However, the core thesis comes in the chorus
It also reached the top 10 in numerous other countries, including Australia, Belgium, and Ireland. While it peaked at a modest number 54 on the US Billboard Hot 100, its cultural footprint was larger than the numbers suggested. It became a staple at European festivals and a fixture in DJ sets, bridging the gap between American urban pop and European electronic house.