In the mid-2010s, the Chinese smartphone market was characterized by intense competition in the "mid-range" segment (devices priced between $400–$500). OPPO, a subsidiary of BBK Electronics, had established dominance with the R9 series by capitalizing on a "light and thin" aesthetic combined with aggressive marketing focused on selfie capabilities.
Running Android 7.1.1 (Nougat) with ColorOS 3.1, the experience was... iOS-like. No app drawer. Icons were flat and colorful. It wasn't for stock Android purists, but for the average user moving from a feature phone, it was intuitive. It prioritized battery life and speed over customization. oppo r11
The OPPO R11 is historically significant for being the debut device for the Qualcomm Snapdragon 660 Mobile Platform. In the mid-2010s, the Chinese smartphone market was