An incredible 80% of all business videos were user-generated rather than professionally produced. This shift toward authentic, quick-turnaround content—like screen recordings and webcam messages—proves that speed and personalization often outweigh high production value.
The report draws a harsh line in the sand regarding metrics. "Views" are officially classified as a vanity metric .
: Certain sectors saw astronomical increases in video usage, led by Communications (607% growth), Retail (231%), and High Tech (113%).
While video has been the king of content for nearly a decade, the XXVI benchmark data proves that the pandemic-induced habits of 2020-2021 have now ossified into permanent business mandates. Here are the five critical benchmarks that define the current landscape.
The XXVI (26) Research Division has officially released its highly anticipated Video 2022 Business Benchmark Report , and the data signals a tectonic shift in how enterprises approach moving image media. Based on a survey of 2,500 global business leaders and analysis of over 500,000 video campaigns, the report, titled “The Velocity of Vision,” reveals that 2022 was not merely a year of growth, but of fundamental behavioral re-alignment.
An incredible 80% of all business videos were user-generated rather than professionally produced. This shift toward authentic, quick-turnaround content—like screen recordings and webcam messages—proves that speed and personalization often outweigh high production value.
The report draws a harsh line in the sand regarding metrics. "Views" are officially classified as a vanity metric . xxvi video 2022 business benchmark report
: Certain sectors saw astronomical increases in video usage, led by Communications (607% growth), Retail (231%), and High Tech (113%). An incredible 80% of all business videos were
While video has been the king of content for nearly a decade, the XXVI benchmark data proves that the pandemic-induced habits of 2020-2021 have now ossified into permanent business mandates. Here are the five critical benchmarks that define the current landscape. "Views" are officially classified as a vanity metric
The XXVI (26) Research Division has officially released its highly anticipated Video 2022 Business Benchmark Report , and the data signals a tectonic shift in how enterprises approach moving image media. Based on a survey of 2,500 global business leaders and analysis of over 500,000 video campaigns, the report, titled “The Velocity of Vision,” reveals that 2022 was not merely a year of growth, but of fundamental behavioral re-alignment.