#MyWorld #JustinBieber #OneTime #FavoriteGirl #DownToEarth #BelieberForever #ThrowbackPop
My World was not a standalone album but the first half of a two-piece project. Bieber and his team chose this split-release strategy—followed by the full-length studio album My World 2.0 in March 2010—because they believed fans shouldn't have to wait "over a year and a half" for new music. This rapid-fire release schedule helped maintain the unprecedented momentum of "Bieber Fever". Key Tracks and Production