In recent years, the Indian entertainment industry has witnessed a significant transformation with the emergence of over-the-top (OTT) platforms. One such platform that has been making waves in the industry is ALT Balaji, a subsidiary of the popular Indian media conglomerate, Balaji Telefilms. Launched in 2017, ALT Balaji has quickly gained popularity among audiences and has established itself as a major player in the Indian OTT market.