Ansoff - !new!

Where are you currently? Are you a dominant player (Penetration focus) or a niche player?

The Ansoff Matrix is not a map that tells you where to go; it is a compass that tells you the direction and the risk level of your journey. Most healthy companies prioritize first, followed by Market/Product Development . Diversification is usually a strategy of last resort or a strategy for massive conglomerates. ansoff

Here is a comprehensive guide to the Ansoff Matrix. Where are you currently