Sterling’s travel content moves beyond the "Instagram vs. Reality" trope. While she showcases stunning destinations—from the Amalfi Coast to hidden ryokans in Kyoto—the focus is always on the itinerary . She is known for "The Sterling Guide," detailed recommendations that cover the best table at a bistro, the quietest time to visit a museum, and the local artisans worth visiting. She sells the dream of travel, but provides the map to achieve it.