Suspense is a critical element in horror movies, as it builds tension and anticipation in the audience. Bhool Bhulaiyaa expertly crafts suspense through the use of foreshadowing, cliffhangers, and red herrings. The film's narrative is structured to keep the audience guessing, as Avni's experiences become increasingly bizarre and unexplained. This suspenseful storytelling keeps the audience engaged and invested in the story, making the eventual reveal of the spirit's identity all the more terrifying.