Her fans (affectionately called the "Miiya-fam") don't love her despite her quirks; they love her because of them. She represents that part of all of us who want to look cute but also want to yell at the screen during a ranked match.

The miiya-chan phenomenon can be attributed to several psychological factors:

: Highly detailed figures are manufactured by brands like Nocturne and BINDing . These figures often come in "DX Editions" featuring elaborate bases with milk canisters and crates. Regional and Municipal Mascots (Yuru-Chara)