In the Indonesian context, research by explores how digital technology—specifically social media marketing—served as a lifeline for small and medium enterprises (SMEs) during the COVID-19 pandemic. Her work highlights that:
The men laughed. Her father looked at her with pity. “Asiati, the cove has no fresh water. We cannot stay there.” asiati
Collaborative studies involving Asiati examine strategies for global brands and local SMEs to engage consumers on TikTok, emphasizing how visual content drives brand perception and consumer engagement. In the Indonesian context, research by explores how
Asiati looked at the destruction. Then she looked at the survivors—the crying children, the silent men, the women already gathering sharp stones to make new tools. In the Indonesian context
But the turtle cove remained untouched. The wind blew the ash west. The sea stayed calm.