In 2004, McBryan appeared on the reality TV show "Joe Dirt: Red, White, and Blue," a six-part documentary series that aired on CMT. The show followed McBryan and his teammates, including fellow fighter and friend, Dan Severn, as they trained and competed in various martial arts events.

The show brought worldwide fame to McBryan and the company, significantly boosting their clothing line and merchandise sales (BuffaloAirWear.com). Key Achievements and Recognition