The irony of modern Bollywood PR is that while it seeks to make stars more "accessible," it often makes them feel less authentic. Audiences are becoming increasingly savvy; they recognize the sponsored posts and the scripted interviews.
This has led to a tabloid culture where blind items (anonymous gossip pieces) often make more headlines than movie trailers. The infamous "PR Spats" have become a genre of entertainment themselves. Whether it is a feud between two top actresses over a dance number or a leading man refusing to promote a co-star, these narratives are often carefully orchestrated to keep the stars relevant in the news cycle. pr movies bollywood
As one industry insider noted, “In Bollywood, there is no such thing as bad publicity. If you are being trolled, you are being talked about. If you are being talked about, you are employable.” The irony of modern Bollywood PR is that
#PRMovies #Bollywood #SocialImpact #FilmIndustry #StorytellingForChange The infamous "PR Spats" have become a genre